2025

ORIGYN

A complete visual system for ORIGYN, a fulfillment company that helps Brazilian brands sell in Europe as local players. The project started from a request for social media carousels.

Visual System Branding Social Media

Overview

A structured operation that was being communicated as if it were small.

ORIGYN is a fulfillment company. It handles inventory, shipping and logistics for brands, which lets them sell in Europe without building that whole structure themselves.

The company came to me asking for a few social media carousels. The posts looked good. But good looking did not solve the real problem: people did not understand what the company did or the size of the operation behind it.

There was huge potential being wasted on loose posts with no identity. The problem was not aesthetic. It was strategic.

The client had generated these images with artificial intelligence. They filled the space, but they did not reflect the company and did not convey the seriousness of the operation behind the brand.

Images the ORIGYN client generated with artificial intelligence
Igor Souza, @oigorsop

The workflow behind the system.

Before opening any design tool, I stopped to understand the business: how it works, who it serves and what sets ORIGYN apart. From there came the research, the persona creation for each audience and the creative direction that guided the whole visual system.

In production, artificial intelligence came in as a tool, always under creative direction: I set the reference, the framing and the visual standard for each piece until it communicated something real about the operation. The images below show that process in progress.

  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system
  • Behind the scenes of the ORIGYN visual system

Execution process

Every visual element was created with intention, nothing there is decorative.

I also worked on the images the company itself provided. Boxes and vans refer to the world of logistics. Icon compositions reinforce the operation.

Illustrated team members represent each department and bring the human side behind the operation. A map shows the bridge between Brazil and Europe, which is exactly what ORIGYN delivers to its clients.

Nothing there is decorative. Everything communicates something about the business.

  • ORIGYN social media carousel 1, slide 1
  • ORIGYN social media carousel 1, slide 2
  • ORIGYN social media carousel 1, slide 3
  • ORIGYN social media carousel 1, slide 4
  • ORIGYN social media carousel 1, slide 5
  • ORIGYN social media carousel 1, slide 6
  • ORIGYN social media carousel 2, slide 1
  • ORIGYN social media carousel 2, slide 2
  • ORIGYN social media carousel 2, slide 3
  • ORIGYN social media carousel 2, slide 4
  • ORIGYN social media carousel 2, slide 5
  • ORIGYN social media carousel 2, slide 6
  • ORIGYN social media carousel 2, slide 7
  • ORIGYN social media carousel 3, slide 1
  • ORIGYN social media carousel 3, slide 2
  • ORIGYN social media carousel 3, slide 3
  • ORIGYN social media carousel 3, slide 4
  • ORIGYN social media carousel 3, slide 5
  • ORIGYN social media carousel 3, slide 6
  • ORIGYN social media carousel 3, slide 7

Marketing applications

The visual system gave rise to email marketing, landing pages and an inbound marketing base built to generate demand.

ORIGYN email marketing in a phone mockup
ORIGYN email marketing in a phone mockup
ORIGYN email marketing in a phone mockup
ORIGYN visual system application ORIGYN visual system application ORIGYN visual system application

Result

A brand with a clear and consistent identity, ready to grow on any channel.

The design holds attention. The copy convinces. When the two work together the brand truly communicates.

The result was not just better looking material. It was a solid base for ads, email marketing, social media, presentations, landing pages and campaigns.