SuitPay
Visual positioning and ad creative for SuitPay, a payments ecosystem for digital businesses. I took the client's copy, defined how the company should show up in the market and turned generic campaigns into pieces with their own identity and a focus on conversion.
Overview
Ads that finally look like they belong to a serious payments company.
SuitPay is a financial ecosystem for digital businesses. It brings payment processing by Pix, bank slip and card together in one place, along with sales management, prepaid cards and banking. Its audience is creators and digital companies that already have revenue and need a financial structure they can trust.
The ads that existed before had been made with AI, with no visual direction and no strategy behind them. It was just neon on top of neon, with no meaning, no hierarchy and nothing that said what the company did or why it deserved trust. They lacked the seriousness you expect from a company that handles people's money.
My role
I rebuilt SuitPay's ads starting from the client's copy.
From reading the message to delivering the final pieces, with a consistent identity across every format.
The client came with the copy ready and with ads that did not hold that message up. From the text they handed over, I built the pieces from scratch, tying the sales argument to the company's visual identity.
- Reading the copy and defining the communication angle
- Deciding how SuitPay should position itself in the ad
- Creating the static ads in every format
- Visual consistency across the campaigns
The goal was twofold. Each piece had to convert and, at the same time, convey the solidity of a company that works with payments. The result is a set of ads where SuitPay shows up as what it is, a serious company that moves money.
Holding attention in the feed with the
authority of a payments company.
After. The ad already said that "above R$ 50k a month you negotiate directly with the owner". I created a mascot based on the CEO to bring the brand closer to the people buying.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
After. A SuitPay ad I created from the client's copy.
Before. The piece the client sent as a starting point, before any visual direction.
