Trading Ideas

Trading Ideas is a financial research platform for iOS and Android. It brings advanced charts, smart alerts, customizable indicators and a real time sentiment tracker together in a single app. All the data comes from the largest companies in the US market.

The product is dense and technical. The brand needed to bring clarity and convey trust without losing consistency across the ad, the site and the day to day screen. The project ran across all of 2025 and the brand matured alongside the product.

I took over the Trading Ideas brand at Lifewater and led it across all of 2025. The identity followed each new product feature. I organized the work into four fronts:

• Brand concept and identity
• Design and build of the site and landing pages
• Static and video ads
• App interface

The project manager brought a clear direction in the brief: the identity should evoke a light bulb. The bulb stands for the insight, the moment a market data point turns into a decision.

The biggest effort went into the site and the ads. On those fronts the brand had to convert and hold credibility in front of a specialized audience. The identity that came out of there is the same one that is on the App Store, in the campaigns and inside the app today.

The light bulb concept was defined together with the manager. From it, I designed the identity and applied it the same way across every front: landing pages, ads, videos and app screens.

I designed in Figma. Illustrator came in only for the logo. I built the pages in WordPress with Elementor and followed each one from layout to publishing.

The long run of the project made room to test variations in the ads and the landing pages and to adjust message and visuals as the product and the market evolved.